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Using functional design concepts from ski boots, the K-Swiss founders focus on supporting the lateral movement of tennis, building the K-Swiss Classic.
The K-Swiss Classic makes its debut at the Wimbledon tennis tournament.
The style and function of the iconic K-Swiss Classic makes it a staple on tennis courts, and in country clubs, around the world.
20 years after the company's founding, K-Swiss debuts its second ever style, The Gstaad.
K-Swiss is purchased by Steven Nichols, who sees potential in the 'country club' footwear brand
K-Swiss goes public, and launches a high top version of the beloved Classic.
K-Swiss is named "Company of the Year" by Footwear News magazine.
K-Swiss opens distribution in the UK and Europe for the first time.
K-Swiss was granted the patent to the D-R Cinch lacing system, a multi-ring design which gave the wearer more support during lateral movement.
The K-Swiss Si-18 International tennis shoe is honored as the "Shoe of the Year" by Footwear News magazine.
K-Swiss enters the fast growing aerobics market and premieres a line of basketball shoes, worn by NBA athletes.
K-Swiss premieres footwear styles for the walking and hiking market, expanding its reach to different types of athletes.
K-Swiss celebrates the 30th Anniversary of the Classic.
Rapper Ice-T appears on The Arsenio Hall Show wearing the North Classic.
K-Swiss launched a $17M ad campaign called 'Club K-Swiss' as sales soared, prompting Footwear News to say that K-Swiss 'epitomized the little athletic footwear company that could.'
The Altezo becomes a huge hit, selling more than 1 million pairs.
Todd Woodbridge and Mark Woodforde won the French Open in Men's Doubles wearing K-Swiss.
The Classic got its first makeover with the Classic LX, offering a thicker sole and a more refined silhouette.
K-Swiss ranked #10 on Forbes list of 200 Best Small Companies.
The 'I wear my K-Swiss' ad campaign takes over TV's in the US market, with a memorable tagline and young people wearing the Classic.
The K-Swiss ST329, with it's chunky profile, becomes a hit, driven by the baggy style of fashion of the early 2000's.
K-Swiss global sales pass $500 million.
K-Swiss announces Anna Kournikova, tennis star, as the new spokesperson for the brand.
Designed for the dynamic sport of Parkour, or street running, K-Swiss debuts the Ariake.
K-Swiss makes a push into the technical running category, gaining Best New Shoe and Best Debut honors in Running Network and Runners World magazines.
K-Swiss announces a long-term, official partnership with World Triathlon Corporation, owners of the Ironman brand.
The Blade Light Run is named Best New Shoe by Running Network.
K-Swiss introduces Tubes, a dynamic cushioning concept using tubular structures to cushion the foot.
America's Toughest Trainer, Jillian Michaels, host of The Biggest Loser, stars in a campaign to promote the benefits of Tubes.
Fictional TV character Kenny Powers of HBO comedy Eastbound & Down creates a viral ad campaign for K-Swiss, one of the most talked about campaigns of the year.
K-Swiss partners with American menswear designer Billy Reid to create a collaborative line of premium dress sneakers.
The Bryan Brothers win the Olympic gold medal wearing K-Swiss, while holding all four Majors in mens' tennis doubles.
K-Swiss is sold in 80 countries across 5 continents.
Under new ownership by Eland World of South Korea, K-Swiss begins a turnaround plan
K-Swiss selects DJ and music producer Diplo to lead 'The Board', a team of 100 young entrepreneurs making real decisions on K-Swiss' business.
K-Swiss collaborates with AAPE by A Bathing Ape, for a special and limited Made In Japan version of it's Classic 66.
K-Swiss celebrates the 50th anniversary of the company, launching the 50 Love campaign.
K-Swiss launches the Generation-K Campaign, positioning young entrepreneurs as the new heroes of youth culture, with the Gen-K Icon as the hero shoe.
Partnering with famed entrepreneur Gary Vee, K-Swiss debuts the world's first signature sneaker for an entrepreneur, the Gary Vee 001.
To celebrate Gary Vee's 5th New York Times best-selling book, Crushing It, K-Swiss creates a special version of the Gary Vee 001 which sells out in minutes.
K-Swiss returns to global growth and profitability, setting the stage for the next chapter in the brand's storied history.